Dianne Semark, Design Lead at MEC, talks about the process that went into MEC’s new logo and brand elements.
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Growing tired of my bombproof-but-not-very-stylish pannier, I acquired a Ballard Market pannier a few months ago and have been using it to commute to work. Don’t be fooled by its good looks: not only can this 15L pannier hold a great deal more than one would expect, but it also stands up to the nastiest Wet Coast weather. Read more…
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